Wedding Flowers, a division of Bloomex, was launched in September 2007, when Bloomex management found there was a large market for wedding flowers.
The core strategy behind Bloomex Weddings is similar to that of Bloomex.ca, in that it offers a vast variety of freshly cut flowers, bouquets and flower arrangements at up to 80% off market prices. The site is specially designed to enable the consumer to view numerous styles, colors and arrangement of flowers for their special day. The Wedding Flowers website is easy to navigate, very user friendly, which included a wedding flower image gallery and related information. The site also included advance features such as Designer Collection packages, live support and free flower design consultants available to help in the selection and cultivation of the perfect arrangement.
The Bloomex management team found that in the past the majority of these consumers would purchase from local florists that would offer a modest discount for large orders of flowers, and depending on the size of the order, the traditional florist often would be unable to service the consumer, and certainly would be limited to custom arrangements at such a high volume. As well, many small local florists would deal with several wholesalers for their flowers, some wholesalers being American, which would have the flowers in transit for many days, losing its freshness. As well, traditional florist often require up to a years notice for wedding flower collections.
Wedding Flowers from Bloomex is able to create and deliver your custom orders in as little as 30 days, directly from the fields, to our floral design specialist to your door, just one more way that Bloomex is revolutionizing the floral market to better serve the consumer.
ABOUT BLOOMEX
Bloomex is a national Canadian based floral company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized sending system. The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number. Bloomex is the only Canadian floral company that offers same day delivery to almost any location in Canada, and orders can be placed 24 hours a day.
”Through its harmonized network of growers, and company owned facilities, Bloomex is able to provide fresh cut flowers at significantly reduced costs to the consumer”, says Dimitri Lokhonia, President of Bloomex Inc. “Since Bloomex is Canadian owned, the flowers being shipped to their destination would be in transit for hours instead of days, keeping their freshness and longevity. Wedding flowers have traditionally been a large expense and many couples could not afford real flowers. With Bloomex’s combination of fresh cut flowers, exceptionally low prices and new wedding program, anyone can enjoy premium floral arrangements for that special day and not break the bank.”
Bloomex’s national brand name is able to offer exceptional customer service and quality products that are 100% guaranteed, working directly with the consumer to create the perfect ambiance for their event. Bloomex’s customer centric business structure allows the consumer to deal with one contact, from placing their order to its delivery, reducing the margin of errors associated with middlemen. Bloomex has already launched new and innovative approaches to further ameliorate the growing floral market, by adding such product lines such as wholesale flowers and weddings.
For more information, or to view our selection of assorted products, visit our websites at http://www.bloomex.ca and http://bloomex.ca/wedding/
For further information, contact:
Michelle Robitaille
PR Manager
Bloomex Inc
613-216-0969
publicrelations@bloomex.ca
