Why the Bloomex model works December 4, 2008

Taken from: Financial Post Published: Friday, November 28, 2008

Re: Flower Shop Empire A Bloomin’ Good Idea, Nov. 10.

Cesario Ginjo wants to build a national brand of flower retailers and distributors, according to the CBC show Dragon’s Den and the National Post. His position is that if he could find investors to finance his idea of creating a Canada-wide florist, he could “hit the ground running, open a new location and do $200,000 to $300,000 a year in business.”

This idea would be a unique one, except Bloomex ( bloomex.ca)has already implemented this business concept. Since 2005, Bloomex has been Canada’s largest florist. It has production facilities in seven major Canadian cities — Vancouver, Calgary, Winnipeg, Toronto, Ottawa, Montreal and Halifax. Bloomex is the only Canadian online florist that can deliver to over 97% of the Canadian population from its own production facilities. In the Bloomex model, flowers are bought directly from the growers, eliminating the expensive middleman and overhead expenses. It also reduces transit time from growers to Bloomex production facilities, which equates to fresher flowers that last longer at a better price.

Bloomex has more cost-effective practices by reducing overhead expenses with warehouses, as opposed to store front retail, and passing the savings on to consumers. The Bloomex business model allows us to design and deliver fresh cut flower bouquets at 35%-50% cheaper than traditional florists.

Michelle Robitaille, Public Relations Manager, Bloomex.

77 New Products Added to Bloomex.ca September 8, 2008

OTTAWA, September 2008 – Bloomex has introduced 77 newly designed products for a fresh fiery new look. The change came about after extensive feedback from consumers, showing interest in a larger selection, and wider price range than conventional Bloomex bouquets. Bloomex Canada Creative Design team has been studying 2008 trends in the market, and has released a fresh bold selection of unique bouquets.

“Bloomex has grown extensively in the past several years, and it’s important for us to keep current with new trends. The new invigorating selection allows us to remain up to date with our clients floral needs. It is important that we continously expand ourselves and bring about enlivening and unique designs that would appeal to the general public, we can now say that we have something special for every one “, says Natalya Nogaeva, Professional Floral Designer for Bloomex.

The new bouquets come in a variety of intense colours, and mixtures of various traditional flowers, flattered with tasteful exotic flowers. Bloomex Canada has taken the all-time favourites, such as roses and used softer brilliant colours such as pink, purple, coral, and yellow. They incorporated more striking fashionable flowers such as delphiniums, lilies, snapdragons and asters, to mix and compliment the modern carnations and roses, creating a magnificent masterpiece of fragrances.

This new collection includes bouquets that relax the senses with their pure, elegantly youthful colours such as soft pink tones, pure whites, deliciously warm hues of purple and yellow. For more illuminating occasions, there are artfully designed bouquets of arresting vibrant yellows, reds and oranges creatively presented to be distinctive from other bouquets. Each new bouquet has an elite name that depicts it’s expressions, like Serendipity, Whimsical Elegance, Blissful Symphony and Groovy Petal Parade to name but a few.

The launching of these new products have already begun, the entire new collection will be completed and fully functional by September 12, 2008. Visit http://bloomex.ca for more information.

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New Wedding Flower Division June 4, 2008

Wedding Flowers, a division of Bloomex, was launched in September 2007, when Bloomex management found there was a large market for wedding flowers.

The core strategy behind Bloomex Weddings is similar to that of Bloomex.ca, in that it offers a vast variety of freshly cut flowers, bouquets and flower arrangements at up to 80% off market prices. The site is specially designed to enable the consumer to view numerous styles, colors and arrangement of flowers for their special day. The Wedding Flowers website is easy to navigate, very user friendly, which included a wedding flower image gallery and related information. The site also included advance features such as Designer Collection packages, live support and free flower design consultants available to help in the selection and cultivation of the perfect arrangement.
The Bloomex management team found that in the past the majority of these consumers would purchase from local florists that would offer a modest discount for large orders of flowers, and depending on the size of the order, the traditional florist often would be unable to service the consumer, and certainly would be limited to custom arrangements at such a high volume. As well, many small local florists would deal with several wholesalers for their flowers, some wholesalers being American, which would have the flowers in transit for many days, losing its freshness. As well, traditional florist often require up to a years notice for wedding flower collections.

Wedding Flowers from Bloomex is able to create and deliver your custom orders in as little as 30 days, directly from the fields, to our floral design specialist to your door, just one more way that Bloomex is revolutionizing the floral market to better serve the consumer.

ABOUT BLOOMEX

Bloomex is a national Canadian based floral company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized sending system. The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number. Bloomex is the only Canadian floral company that offers same day delivery to almost any location in Canada, and orders can be placed 24 hours a day.

”Through its harmonized network of growers, and company owned facilities, Bloomex is able to provide fresh cut flowers at significantly reduced costs to the consumer”, says Dimitri Lokhonia, President of Bloomex Inc. “Since Bloomex is Canadian owned, the flowers being shipped to their destination would be in transit for hours instead of days, keeping their freshness and longevity. Wedding flowers have traditionally been a large expense and many couples could not afford real flowers. With Bloomex’s combination of fresh cut flowers, exceptionally low prices and new wedding program, anyone can enjoy premium floral arrangements for that special day and not break the bank.”

Bloomex’s national brand name is able to offer exceptional customer service and quality products that are 100% guaranteed, working directly with the consumer to create the perfect ambiance for their event. Bloomex’s customer centric business structure allows the consumer to deal with one contact, from placing their order to its delivery, reducing the margin of errors associated with middlemen. Bloomex has already launched new and innovative approaches to further ameliorate the growing floral market, by adding such product lines such as wholesale flowers and weddings.

For more information, or to view our selection of assorted products, visit our websites at http://www.bloomex.ca and http://bloomex.ca/wedding/

For further information, contact:

Michelle Robitaille
PR Manager
Bloomex Inc
613-216-0969
publicrelations@bloomex.ca

Is my home killing me? June 4, 2008

How Typical Houseplants Can Help

Almost all plants act as air cleaners, they filter out the pollutants from the air and convert it to pure oxygen through a process called photosynthesis. In our homes, there are several harsh chemical pollutants that inhibit us humans from breathing in fresh clean air, commonly found in today’s homes are benzene, formaldehyde, and trichloroethylene (TCE).

Benzene:

Benzene is a colorless gas and is one of the many chemicals that make up gasoline and is found in tobacco smoke, gasoline, inks, oils, paint, plastic, and rubber. A known carcinogen, benzene can cause drowsiness, dizziness, headaches and vomiting. Leukemia is the form of cancer most commonly associated with benzene exposure. About 90 percent of airborne benzene results from gasoline.

Plants that remove benzene are: Bamboo Palm, Gerbera Daisies, Peace Lilies, Chrysanthemum, Snake Plant, etc.

Formaldehyde:

Formaldehyde has been used in construction and manufacturing for more than 100 years, but only in the last decade have studies linked the gas to nasal cancer in laboratory animals. Formaldehyde is found in virtually in all indoor environments. Many cleaning products also contain formaldehyde. Formaldehyde fumes can also cause chronic respiratory problems, dizziness, rashes, lethargy and nausea. According to Dr. Bill Wolverton, senior research scientist at NASA, ”About 15 to 20 plants should completely remove the formaldehyde from an 1,800-square-foot house.”

Research from NASA show that the leaves of certain plants reduce formaldehyde gases up to 80%. Some of these plants are Spider Plant, philodendrons, Peace Lilies, Snake Plants, etc.

Trichloroethylene (TCE):

Trichloroethylene has a wide variety of industrial uses. It is used in inks, paints, varnishes, and adhesives. Plants that remove trichloroethylene are: Peace lilies, Gerbera daisies, Chrysanthemum, Bamboo Palm, etc.

The easiest and most effective way to reduce these harmful pathogens from our house and office air is to have fresh plants throughout. Plants have a much larger role in our world other than “looking pretty”, with the growing increase of cancers and cancer related illnesses, it is our responsibility to take what Mother Nature has given us to combat detrimental airborne gases and solvents from affecting our health further. Let’s all pollute our houses and offices with plants, while helping the environment!

Author:

Michelle Robitaille

Sources: http://bloomex.ca

http://www.wolvertonenvironmental.com/

Ottawa Ontario Flowers
9 Capella Crt., Unit 1,
Ottawa, ON K2E 8A7